As a marketing idea, using promotional merchandise can be both fun and cost effective. There are many items to choose from, but one especially versatile item to consider is a lanyard.
Lanyards can be custom ordered. From the material to the color to the text, you will have numerous choices. Lanyards are generally available in woven, polyester, nylon, and tube versions. Each material can be purchased in a variety of colors and can be support text in various fonts and colors, as well. Your color choices are a way to target the demographic you want to reach. If your demographic is mature and professional, a lanyard in a neutral color, such as navy, beige, or black might be more appealing. You can use a brighter color for your text or design, but having the lanyard in a neutral will make it look in place next to a business suit. In contrast, a brightly colored lanyard will be more appealing to a younger, more casual demographic.
Custom printed lanyards can be created and ordered quite easily. Websites will take you through the process step by step, from choosing the lanyard material to choosing a color scheme, to choosing the color and font for your text. Additionally, some websites allow you to upload your own designs, allowing you to design lanyards printed with your exact business logo. Custom lanyards are also relatively affordable, especially if you order a large quantity. Nylon lanyards are the most expensive option, while tubular lanyards are the most affordable.
Distributing a custom lanyard you are proud of will make this personal way of marketing even more rewarding.
We'd like to thank Miss Sue Lang on this contribution to our web page.
